Marketing and all things related

Outbound telemarketing was never much fun. But like other forms of direct marketing, you can measure results to calculate a precise return on investment. But you shouldn’t be surprised that according to Harris interactive (as reported by the Direct Marketing Association) 76% of adults have joined the FCC “Do Not Call Registry.” And most adults surveyed report satisfaction with no more or certainly fewer annoying unsolicited calls. (Yes, there are exemptions, and you can still expect to receive calls.) Marketing Blurb has a similar problem with business-to-business cold calling. Does cold calling produce results? Yes, it can. But also remember that direct lightening strikes kill people every year. If businesses need your services, don’t annoy 98 prospects to score 2 leads. Use other sales and marketing techniques, thanks.