Back in 1984, (well before Al Gore invented the Internet) only real men shopped online. The only game in town was CompuServe’s Electronic Mall. You had to logon with your computer in terminal emulation mode, listening for that distinctive analog telephone hiss to confirm connection. The store was all text, and you paid a premium to purchase 
what you wanted.
Fast forward to today, and Forrester Research confirms that affluent women dominate purchases online. But even that profile has changed over the years. Ten years ago, the majority of web shoppers were women with annual household income of more than $80,000. In 2005, that average household income dropped to $ 60,000 according to a Forrester presentation to the National Retail Federation. As the profile for online shoppers becomes more mainstream, Forrester reports that merchants are using the Internet for branding as well as sales. Marketing Blurb loves affluent women, (most are boomers) and reminds marketers to court their sensibilities.
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