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Science in the Public Interest, the Center for a Commercial-Free Childhood and four parents are have notified Kellogg’s and Viacom they plan to file a lawsuit over food marketing aimed at children. The lawsuit accuses the companies of directly harming kids' health by marketing food of "poor nutritional quality" using characters such as Nickelodeon's SpongeBob SquarePants. At issue is whether the ads are deceptive to children under 8 years old who cannot distinguish between television content and advertising. Marketing Blurb will not comment on the merits of the case, but urges you instead to limit the television time of your children. Oh, and serve eggs for breakfast. SpongeBob declined our request for an interview.
» Europe Curbs Junk-Food Ads to Kids from MarketingBlurb
Marketing Blurb already told you about a lawsuit regarding cereal advertising to children under 8 years old in the US. In the United Kingdom, the Union of European Beverages Associations just announced they will curb advertising of high-sugar beverages... [Read More]
Tracked on: January 25, 2006 7:58 AM | Permalink to Trackback