Marketing Blurb already applauded TaylorMade Golf for launching blog communities in support of their brand. And thanks to DMNews , we just discovered another, more tasty approach to building branded communities. For the past two years, Duncan Hines has sponsored a Baking Club from their website. The club now boasts 100,000 members who are eager to share recipes, and seek baking advice from others on the club 
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"You strive to make connections with your most loyal customers, your heaviest users. We use the overall Duncan Hines site for that," said Eric Hintz, director of marketing at Duncan Hines.
Duncan Hines sustains the club with a regular e-mail newsletter, and periodic contests and coupons. Pour me a glass of milk, and count me in. Photo Credit: Duncan Hines
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