It goes without saying that a celebrity endorsement can help you sell athletic shoes and soft drinks. And yes, the technique seems to work for sheets, pillow cases, even beds. High fashion products love celebrities. Of course, the secret is never to sign a celebrity who complicates your brand with infidelity, 
cocaine or securities fraud. But that aside, let’s say you need to sell consumer electronics, or search engine technology. Do you need a celebrity endorsement? Well apparently, the exhibitors at CES believe celebrity buzz is the way to go. Consider these match-ups:
- Microsoft: Justin Timberlake
- Sony: Tony Hanks
- Yahoo!: Tom Cruise and Ellen DeGeneres
- Google: Robin Williams and Kenny Smith
Marketing Blurb loves celebrities as much as the next guy (okay, less actually.) But keep in mind that celebrities sell themselves—not your product or your brand. Yes, association with right celebrity certainly helps, but hey—just let me play with CES gismos on my own—thanks.
Photo Credit: Daniel Terdiman
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