Marketing and all things related

Like the rest of the nation, Marketing Blurb has attended fewer movies over the last few years. There are a number of reasons. First, studios have turned out numerous dumb movies. Next, the experience of visiting a noisy theatre with sticky floors, obnoxious patrons, and deafening sound systems is a real turn off. But that aside, the Cinema Advertising Council just announced that Chanel No. 5 and American Express took top honors for best integrated marketing campaign in the 2005 cinema advertising awards.

Let me repeat this again slowly. The Cinema Advertising Council actually runs an awards program for in-theatre advertising. In this case, Chanel No. 5 and American Express were praised for off-screen campaign integration with coupons, signing, and so on. MediaPost publications will tell you more. So, congratulations are in order—but not from Marketing Blurb. We don’t go to the movies, and don’t see these campaigns.