Let’s say you want to market a truck. Before your agency hires that commercial production crew, ask yourself a simple question. Hasn’t the world seen enough tough
muddy truck commercials? So why not get street smart like Chevrolet and sponsor a
The Ultimate Tailgating Event? On January 9th through the 25th Chevy embarked on a Washington DC area street promotion for the new Silverado Hybrid pick-up truck, touting its benefits as a great setting for a tailgate party. We’re talking a plasma TV (the truck features four 120 V outlets) popcorn, coffee, snacks, and chairs. Truck reps are also handing out chances to win a truck at the 2006 Washington Auto show.
Marketing Blurb says, skip the mud, saddle up for a beer (coffee if you must) and watch Chuck Norris from the plasma on the truck bed. Kudos to
RedPeg Marketing for managing this event.
Photo Credit: Promo Magazine.
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