My copy of Fortune Magazine arrived in the mail yesterday. In the Editor’s Desk pub note, Managing Editor Eric Pooley asks the question “What do you get when you marry Fortune’s deep drives and smart analysis with CNN’s breaking-news chops? CNNMoney.com—Fortune’s new home on the web.”
So I visited this new home on the web to discover that Time Warner has combined Fortune, Money Magazine, and Business 2.0 into one site called CNNMoney. Each of these publications (and CNN) are solid, well-known and respected brands. But when you cram them all together in one website, Marketing Blurb believes Time Warner has created a monster. In theory, this portal will attract more advertising revenue. In reality, the portal dilutes each and every brand.
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