Marketing and all things related

College students spend about $ 200 billion every year. This is non-tuition money, mind you—and a hunk of change marketers are eager to pursue. But college students are not really a single demographic, and reaching them through traditional media is almost impossible.

So marketers are turning to buzz marketing specialist like Mr. Youth. Microsoft enlisted Mr. Youth to recruit and deploy 100 paid student evangelists at 50 campuses. The buzz army encouraged their peers to download the Microsoft OneNote software program. Microsoft reports the program exceeded their projections by 60%. Read more at Chief Marketer. Marketing Blurb says, “dude, you gotta try this software!”