Savvy marketers know the front lines of branding these days are in the hands of 
consumers, not companies. When consumers want information about your products, they do not peruse your carefully-worded advertising messages. Rather, these consumers search online for product information, and discover a wealth of blog postings, message boards, forums, online discussions, rating services, and other information created by other customers thrilled or disappointed by their experience with your company. This information is called consumer-generated media.
If you are not keenly aware of what is happening to your brand in the consumer-generated media space, you had better start learning. Fortunately, Marketing Blurb has a great place for you to start. You can attend the free one hour Consumer-Generated Media 101 Webinar hosted by Intelliseek on Wednesday, January 25th at 4 PM Eastern. Register at their website. Oh, and tell ‘em Marketing Blurb sent you.
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