Marketing and all things related

Face it, grocery shopping is a pain. Black belt grocery shoppers enter the store with a list and coupons in hand; zip through for specials and staples, and they’re out the door. The rest of us stroll through leisurely through the aisles, an easy mark for point-of-sale sampling. Without those sample cheese cubes and sausage links, why would Marketing Blurb shop anyway?

But as you might expect, sampling product in grocery stores is not a slam dunk to induce product trial. According to marketing services firm Promoworks, it is essential that sample tables are immediately adjacent to the product for sale. If you can hand out a sample immediately followed by the actual product, sample conversions increase by 20%. Kellogg’s learned this using grocery sampling trials for the introduction of Eggo Syrup. Chief Marketer has more (information, not cheese cubes.)