Chrysler has enabled a click-to-call feature on their website which allows online 
visitors access to a live call center to answer questions regarding price-quotes. The call center offers to transfer website visitors to a local dealer. 80% of those who use the feature decide to talk to a local dealer, and 15% of those calls result in a sale.
Chrysler also uses the click-to-call technology, provided by eStara, to solicit feedback to improve the customer experience. While positive results to date, Chrysler is considering if the tool might be used to facilitate financing in the future. Marketing Blurb believes this is a promising approach for the troubled auto industry. DMNews has more.
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