Marketing and all things related

Marketing Blurb already told you about a lawsuit regarding cereal advertising to children under 8 years old in the US. In the United Kingdom, the Union of European Beverages Associations just announced they will curb advertising of high-sugar beverages directly to children under 12 years old in an effort to fight nationwide obesity in children. Beverage nutrition labels will also be changed to better educate consumers on dietary issues. Global firms Coca-Cola and Cadbury Schweppes are participating in the initiative.

While Marketing Blurb hesitates to endorse advertising restrictions, we do agree that soft drinks are contributing directly to world-wide obesity. In fact, for those of age, one glass of wine or beer is far healthier than a can of soda. Note we said one glass. Cheers.