Word-of-mouth marketing is the world’s second oldest profession. And these days, WOM is receiving considerably more—well—buzz. Target audience fragmentation is a key reason for the increased interested in WOM marketing. The cause is also championed by a number of intelligent industry efforts including the launch of WOMMA, the Word-of-Mouth Marketing Association.
For the scoop on WOM, read Word of Mouth Marketing in Five Easy Steps by
WOMMA CEO, Andy Sernovitz and published by Marketing Profs. I’ve included this handy summary table, but consult the article for details and addition recommendations.
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