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Jan11
Girl Scout Cookie Time

It’s that time of year again, (in Florida, anyway) when eager young Girl Scouts will tempt you for an order of Thin Mints, Shortbread, Lemon Pastry Cremes, and so on. Selling these cookies is a time-honored 90 year tradition. According to a Girl Scouts Press Release, cookies sales have: GIRL_SCOUT_COOKIES_2.jpg

“helped girls foster a sense of personal and collective empowerment by promoting skills they will use throughout their entire lives. Through this annual activity, girls ages 6 -17 learn how to set goals, develop action plans to reach those goals, work together as a team and cultivate a sense of business ethics. Additionally, they build confidence by developing public speaking and interpersonal communication skills. Girls also acquire knowledge in money management, marketing and customer service, thereby making the Girl Scout Cookie Program the nation’s premier financial literacy and entrepreneurship program.”

Marketing Blurb supports this lofty goal—but—suggests that girls not subcontract their work to parents, resellers, wholesalers, distributors, agents, subsidiaries, and so on. Smile and make that sale in person! 

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3 Comments/Trackbacks




I find "Thin Mints" irresistable. I hope they find my door!

Hey! I buy them and I eat them and I love them. It is a yearly ritual worth waiting for. Not for their selling expertise but because it’s the right thing to do. What a great cause.

However point taken, the training they receive in interpersonal skill and communication skill development are the first steps to marketing working with customer relationship development. It also teaches them the power of relationships and customer experience management. I appreciate the article.

http://cdccustomerservice.blogspot.com
http://customerdevelopmentcenter

.com

I'm capable of polishing off a box of Thin Mints pretty fast, and then washing them down with a few Samoas (those coconut ones with the chocolate stripes and the hole in the middle). The marketing power, for me, is in the cookie itself :). But there's a special appeal in the fact that the items are only sold once a year (at least that I typically see), and also the fact that the sellers are little girls. Who can turn them away?

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