Well, the results are in—from Brandchannel, anyway. And according to their global study of over 2500 people from 99 countries, consumers consider Google the most influential brand for 2005. Respondents choose the brand with the greatest impact (good or bad) on their lives. In the US, the five brands were:
- Apple
- Starbucks
- Target
- Lance Armstrong
From this list, you can certainly surmise the respondents skew young. Brandchannel reports their sample ranges from 26 to 35 year olds, with about a third more men voting as women. Marketing Blurb will not argue, but is puzzled by these results. I mean, doesn't Lance always finish first?
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