Marketing and all things related

Okay, here’s a confession. Marketing Blurb does not frequent bars. A glass of wine at home with the wife is far more relaxing. But that aside, if we did hit the bars, we would likely order a Heineken. And since we have been out of circulation for awhile, we would be puzzled by a video jukebox with a branded Heineken trivia game promoting the upcoming Grammy Awards. Trivia game winners get free music or even a trip to the Grammys! 10,000 of my friends played these jukebox games the first day they were installed in just 5,000 bars. Ad Age has more (free registration required.)

“It almost creates a new media channel for us and it’s a channel that has been very difficult for us to reach consumers,” said Mr. McCann, Heineken USA director-integrated marketing promotions and sponsorships. Marketing Blurb says set up another round—on my buddy over there.