Let’s assume for a moment that you are fashion challenged. (Yes, readers of Marketing Blurb are 
unquestionably chic, but bear with me here.) You don’t know what to wear, and you cannot accessorize. You know you gotta have bling, but where can you turn for help? Ah—why not turn to celebrities, and sparkle like the stars? Yes, you too can look like Kate Moss, Carla Gugino, even Scarlett Johnsson. The secret is celebrity bling, and you can wear it, too!
Spark Like the Stars is an ingenious blog by e-commerce merchant Ice.com. The blog features gossipy stories and alluring photos of celebrities decked with fashionable ear rings, necklaces, pendants, and rings. You read the gossip, and the blog identifies the bling. Click on product description, and zap, you can buy the same designer cross pendant favored by Kate Moss! Instantly, you are trendy. This is brilliant marketing. Keep your eyes open for imaginative e-commerce merchants adopting similar techniques.
Photo Credit: Sparkle Like the Stars
Just like you said... it looks like evogear.com has posted a similar blog to sparkle like the stars. It’s called mugatusays.com, and it uses celebrities in a similar way, but with a more humorous stand point.
Posted by: Anonymous | May 8, 2006 6:29 PM | Permalink to Comment