You know that Hollywood is serious business. Yes, movie attendance is down for the third year in a row, 
but for some reason, producers keep churning out lousy movies, and in a moment of weakness, you attend. But did you know that the video game industry is now larger than the movie business? So, if you thought those Gen Y types are wasting time with their X-box addiction, you are wrong. Video games are greasing the wheels of the digital economy. In fact, if you want to reach Gen Y with product placements, forget television, and get your products in their favorite video games.
But if you want to know where the real money is, think adult entertainment. According to CNet news, the adult entertainment industry reached $ 12 billion dollars in 2005. That is larger than the video game industry and Hollywood. And that is why you will find the Adult Entertain Expo running concurrently with the Consumer Electronics Show in sin city. Sorry King Kong, but the real 800-pound gorilla is not appearing on a big screen near you. In fact, if CES is any indication, think small screen.
» Papa John’s King Kong Pizza Promo from MarketingBlurb
Back in January, we explained that size matters in entertainment marketing. Of course the same is true for fast food, so Papa John’s has decided to enlist the mother of all primates, King Kong, to hawk pizza. Okay, so the... [Read More]
Tracked on: March 22, 2006 6:19 PM | Permalink to Trackback