Marketing and all things related

No, this is not a post about the rise and fall of Krispy Kreme. You already know that enthusiasts claim the donuts are irresistible (until you actually eat one, shutter.) You know that people wait in line all night for a new store opening. You know the franchise was growing like sugar-buzzed tweens. But, you probably also remember that Krispy Kreme remains the subject of two Security and Exchange Commission investigations for accounting fraud. Yes, there is a new CEO and turnaround specialists trying to resuscitate the brand.

Instead, this is post about the marketing textbook I used for an adult education class I taught back in 2004. The textbook was Boone and Kurtz Contemporary Marketing, published by Thompson Southwestern. This is fine a marketing textbook, and it immediately captured my students' attention with the glossy cover tribute to the Krispy Kreme brand. But not only that, the book included a coupon for a free Krispy Kreme donut. No, I did not redeem mine--I gave it to a hungry student. Let’s hope that student learned marketing in the field—with a napkin in hand.