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Jan17
Nielsen BuzzMetrics—the Scoop on Buzz Marketing
Marketers are distressed these days, because the so-called mass market created by nielsenbuzzmetrics.jpgtelevision no longer exists. Today’s audiences are fragmented, and difficult to reach. Here’s the good news. Savvy companies have discovered that WOM, or word-of-mouth marketing (often called buzz) is a compelling way to reach and influence targeted audiences. People tend to believe the product or service picks and pans of their peers. And if you want the scoop on buzz marketing, you can turn to the new kid on the block, Nielsen BuzzMetrics. Nielsen BuzzMetrics was just created from the acquisition of Intelliseek by BuzzMetrics. (BuzzMetrics has strategic backing from VNU, the owner of ACNielsen.) The new company sports an impressive collection of Fortune 500 clients. Disclosure—Intelliseek is a client of mine, and I wish them well in this new endeavor. 

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