Marketing and all things related

Marketing Blurb has already alerted you to the fact women (especially boomer women) drive purchases in our economy. Research firm NPD Group just released a study with factual information to help marketers understand what this means. For example, men defer to women when it comes to choosing movies, restaurants and television shows. Women decide where to shop for food. Women are more than twice as likely as men to be swayed by magazine advertisements. Men often change the channel when a commercial comes on, but women are twice as likely to leave the room. NPD chief analyst Marshal Cohen, who spearheaded the research, says, "women are more willing to pay more for a product; they are more brand conscious, but less brand loyal.” You can read more from Reuters. Marketing Blurb reminds marketers to depict women respectfully in advertising messages. From the commercial television I observe, some marketers are confused on this point.