Housewives are desperate. They are desperate to find information about your product. They are not 
watching your television commercials—they are searching for information online. If you want to reach these women, you need a paid search marketing program. According to a report from Piper Jaffray, as reported by ClickZ, the paid search industry is expected to grow 41% in 2006, generating about $ 14 billion globally. (Much of this ad spending will go to Google, which by some projections will increase net revenues almost 60% this year.)
Paid search offers significant advantages over television advertising including more precise context, targeting, and results tracking. Paid search is also an active pursuit rather than a passive interruption. Some marketing pundits are even claiming the 30 second television spot is dead. This is clearly not so. It is only television viewers who lack a pulse.
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