Life is too short for
Marketing Blurb to waste time with television shows like
The 
Contender. But it turns out, that if we had been watching; we would have seen an average of 500 individual occurrences for the Everlast brand. In terms of frequency, Everlast is the champion of television product placement. But a new study from the
Journal of Advertising Research suggests that frequency alone is not the winning punch for product placement. As you might expect, repeated brand stimulation, attention in the same venue decays overtime. Rather than frequency along, the journal reports: “It is the context of the placement--its quality, relevance, ability to engage, involve, and hold attention--that matters.”
Marketing Blurb agrees, but still wonders whether product placement can go the distance with a real heavy-weight advertising campaign.
» Go Local for Product Placements from MarketingBlurb
Marketing Blurb recently told you about product placements, and as you might expect, it is placements on prime time television that make all the headlines. There is such a frenzy surrounding product placement these days that advertisers are running out... [Read More]
Tracked on: February 1, 2006 7:41 AM | Permalink to Trackback