For those brand managers in the audience, your 2006 budgets are overdue. Not only are you late, but you forgot to include fingernail brand logos. But to help you benchmark where the industry is heading in 2006, here are Advertising Expenditure Projections for 2006, provided by Universal McCann, and reported by the Center for Media Research.
Note that expenditures for all categories are expected to increase over 2005, and that increases will likely outpace overall economic growth for the year. While the television numbers might seem inflated, 2006 will include the Winter Olympics and a number of political elections. Marketing Blurb expects that Newspaper Advertising will not increase, and that Internet advertising will increase by about 15%. But remember, marketing is all about people, not numbers.
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