Marketing and all things related

Any casual observer of print, broadcast, and online advertising might easily assume that all women are 20 to 39 years old. Marketers covet these young women, but More Magazine and Marketing Blurb know there are 71% more women aged 40 to 60 years, and these women have all the money. But, do not assume that all boomer women are alike. A study by More Magazine and Frank About Women indicates there are at least four distinct groups of female boomers--Revolutionaries, Connection Cultivators, Pragmatic Planners, and Security Seekers. The study also points out that boomer women spend an average of $2500 per month on new products, and prefer products represented by women their own age. MediaDaily News has more—but Marketing Blurb suggests you simply ask a boomer personally—what does woman want?