You have to admire companies that create buzz for a commercial before it even airs! This happened 
with the Hardee’s burger commercial featuring a lathered Paris Hilton. Hardee’s received considerable publicity for the spot, both pro and con, but in the end, the commercial doesn’t matter. Rather, outrageous burgers with a zillion calories carried the day.
Now think back to Super Bowl 2005, where Go Daddy aired a controversial parody of the Federal Trade Commission decency hearing regarding Janet Jackson’s famous wardrobe malfunction. Here again, the publicity sounding the commercial proved far more valuable than the ad itself. So, what would any deft marketer do? Go Daddy President, Bob Parsons, decided to buy Super Bowl airtime again this year, and then run a blog feature lamenting that their hot new commercial has not yet cleared censorship! Is this a great country, or what.
So grab the beer and pretzels. Who is playing this year, anyway?
» This Week We Know More About... from Know More Media
This week, on the Know More Media network, we know more about a great book about setting goals and a New Year's Resolution to develop a corporate blogging policy to share with those Fortune 500 companies that aren't yet blogging. James ... [Read More]
Tracked on: January 6, 2006 9:35 PM | Permalink to Trackback