There is plenty of fresh air in Vermont—residents and tourists love the place. And if you are Jason Aldous, of the Vermont Department of Tourism, here is how your market your brand:
“take the brand out for a walk and get some real feedback, from lots of
people, that hasn’t been condensed into a brand study or extrapolated from a focus group...ask them simply, ‘so why do you like Vermont?’ The answers while unscientific were absolutely invaluable in helping us calibrate the messages we were putting out there, both in terms of PR and ad campaigns.”
Marketing Blurb uncovered this advice from a fine White Paper titled Marketing Wisdom for 2006: 110 Marketers and Agencies Share Real-Life Tips from Marketing Sherpa. You can download your free copy here. Now throw another log on that fire while I fetch my skis.
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