Online sales are booming, but as always in the marketing game, the name of the business is customer life-time value. You can build customer LTV by delivering quality products and services which encourage additional purchases. And, you can create a community of buyers with a common interest.
TaylorMade Golf has just launched two blogs to support their e-commerce efforts. One is the TaylorMade Product Blog, which provides detailed enthusiast information about specific products. The second blog is an inside look at Life on the PGA Tour. Both blogs offer valuable community information for golf enthusiasts, and help reinforce the TaylorMade brand. Marketing Blurb applauds this outstanding e-commerce community effort, and would like to thank Steve Rubel of Micropersuasion for lead to these blogs.
» Baking Your Brand with Duncan Hines from MarketingBlurb
Marketing Blurb already applauded TaylorMade Golf for launching blog communities in support of their brand. And thanks to DMNews , we just discovered another, more tasty approach to building branded communities. For the past two years, Duncan Hines has... [Read More]
Tracked on: January 18, 2006 6:53 AM | Permalink to Trackback