Marketing Blurb loves teenagers because they are unpredictable, and they drive
marketers crazy. Oh, and we love the clothes they wear. And it turns out that teens are increasingly searching online to find the latest fashion trends and rags to buy. According to a recent survey of 15 to 19 year olds conducted by Yahoo, teens consider search on par with fashion magazine to identify trends, brands, and specific products. “Overall, 50% reported using search to find clothing, accessories, shoes and jewelry, saying they turn to search more than television ads and fashion web sites when researching such products.” Since most teens lack credit cards, however, they purchase the clothing they find online at retail. The study suggests that fashion retail merchants need to direct teen branding and advertising online. Internet Retailing has more
information from the study.
Marketing Blurb says “do we look way cool, or what?”
“Overall, 50% reported using search to find clothing, accessories, shoes and jewelry, saying they turn to search more than television ads and fashion web sites when researching such products.”
Posted by: 花蓮民宿 | March 30, 2009 9:51 PM | Permalink to Comment