Everyone complains about junk mail—but personalized direct mail, now that’s a different matter. According to a recent study the Envelope Manufacturers Association 
Foundation, 75% of Americans are more likely to open personally addressed mail than respond to Internet pop-up, telephone solicitations, text messages, or door front sales calls. 66% of survey respondents open the envelope if they think the contents might be interesting, and 59 % open if they can clearly identify the purpose/sender. Women respond to personalization on envelopes more than men, and that blacks and Hispanics are less responsive to envelopes in general.
The study, called “Open for Business with a Personal Touch” is a public relations campaign by the Envelope Manufacturers Association Foundation to “get the next generation of direct marketers to understand the value proposition of using envelopes -- the college students and up-and-coming direct marketers." DM News has more information. Marketing Blurb says send direct mail while you can, and expect more government restrictions.
“Open for Business with a Personal Touch” is a public relations campaign by the Envelope Manufacturers Association Foundation to “get the next generation of direct marketers to understand the value proposition of using envelopes -- the college students and up-and-coming direct marketers."
Posted by: 花蓮民宿 | March 30, 2009 9:53 PM | Permalink to Comment