Marketing and all things related

Ad Age magazine, has released the line-up for Super Bowl advertising 2006 (free registration required.) You can expect the usual 350 pound gorillas--Anheuser-Busch, Burger King, CareerBuilder, ESPN, FedEx, Ford, GM, Nationwide Insurance, Proctor and Gamble, Pepsi, and more. (You won’t see Go Daddy, but they already achieved their publicity objective by disqualification.) Marketing Blurb fears you won’t see memorable branding. Yes, Bud will be funny, but let’s hope not tasteless. Their sophomoric humor often fumbles. A 30-second Super Bowl spot commands $ 2.5 million this year, up from $ 2.4 million last year. But if history is any indication, those viewers who enthusiastically recite the clever ad pitches around the water cooler, can’t remember the brands or the sponsors. Yes, Marketing Blurb encourages you to enjoy the game and the advertising, but recommends the industry return to the huddle and spend money elsewhere.