Marketing Blurb loves a virile fragrance as much as the next guy—unless that fragrance is Unforgivable, and the next guy is rapper P. Diddy Combs. Celebrity watchers already know that P.Diddy and Estee Lauder are taking serious heat for a series of provocative commercials banned by several television stations. Certain retail merchants are refusing to stock the product as well. Estee Lauder’s responsive is predictable:
"We believe the ads represent the true spirit of Unforgivable. This fragrance is about a man who lives his life with passion and unapologetically, we respect Sean Combs' creative perspective and support him in his vision. While it's unfortunate that some retailers were so uncomfortable with something with that much sexual presence, we respect their decision to do what is right for them."
Marketing Blurb smells a rat intended to boost publicity and sales, and we regret this posting only advances the game.
» Branding with a Song from MarketingBlurb
You already know that Marketing Blurb is not especially keen on celebrity endorsements. But we must concede the technique increases brand awareness and ultimately sales. Of course, not all celebrity endorsements are overt advertising. In fact, if you a... [Read More]
Tracked on: January 27, 2006 9:10 AM | Permalink to Trackback