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Jan26
Wal-Mart Soundcheck
What’s the first thing that comes to mind when you think pop music? Well, it is unlikely no_shave.jpgthat Wal-Mart makes your short list. But, the retail giant is launching Wal-Mart Soundcheck, an in-store and online promotion of original music. In store, you can watch exclusive sneak previews of hot bands on the HDTV wall of the electronics department. Online, you can watch the music videos and download the music. Mind you, these are exclusive studio performances, created just for Wal-Mart Soundcheck. But here’s the curious part. The performances are sponsored by the Gillette Fusion Razor collection. And--none of the male pop stars featured, or their 20-something listeners shave. Stubble is in, shaving is out. Read the Press Release and go figure.

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