Unless you live under a rock, you already know that MySpace is hot social networking site for 20-somethings. Members create profiles, share photos, videos, music, gossip, and make connections. This sounds like a great place for advertisers to reach an 
otherwise fragmented market. An in fact, it is estimated that MySpace delivers almost 10% of all advertising impressions online. (Neilsen Net Ratings estimates their January ad revenue at about $40 million. HSBC, Cingular and H&R Block are sample advertisers.)
Now the bad news. MySpace also attracts teens, and sexual predators, resulting in pending lawsuits and seriously bad publicity. While MySpace is attempting to police their virtual neighborhood, those investigating allegations of stalking, rape, even murder are skeptical. “MySpace does not have as part of its business model pornography and sexual assault,” says Connecticut Attorney General Richard Blumenthal. “They make money from advertisers who wouldn’t touch a pornographic magazine with a 10-foot pole.” Marketing Blurb recommends marketers run screaming from MySpace.
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