Okay, confession time again for
Marketing Blurb. We don’t go to the movies. Now don’t get us wrong—we love movies as much as the next pundit. But we do
not like movie
theatres and movie theatre patrons. Our conventional 27 inch television, without high definition and surround sound, works just fine—thanks. So, we are not going to watch The Oscars! But
according to
The Wall Street Journal, (paid subscription required) advertisers are salivating to reach those who will be watching the awards ceremony—especially affluent women. 40 million people are projected to watch the event sponsored by blue chip advertisers like State Farm, McDonald's, Coca-Cola, AT&T and American Express. About 27 million of these viewers will be female, and from households earning $ 100,000. So,
Marketing Blurb wants you to enjoy the ceremony, but to be honest--celebrities are just like the rest of us--only better dressed, and dumber.
» Oscar Ratings Disappoint Advertisers from MarketingBlurb
Marketing Blurb already told you we were not going to watch the Oscars. Oops—it turns out that countless others did not watch either. According to preliminary Neilsen Media Research data, only about 40% of television viewers watch the event, down... [Read More]
Tracked on: March 6, 2006 1:21 PM | Permalink to Trackback