Marketing and all things related

If you are looking for a headline to grab attention, here’s one courtesy of Media Audit: Ten Thousand Boomers a Day Turn Fifty. But here is something even more amazing. Of these 51.1 million boomers age 50 and above, half are retired. 22 % of these boomers have incomes exceeding $ 75,000, and collectively enjoy liquid assets of about $ 250 billion. And these boomers are spending their way into the sunset. They are still buying homes, cars, and wine—and gamble at casinos for entertainment. "The numbers make it pretty clear that the baby boomers don't stop spending money when they turn age 50," says Bob Jordan, president of International Demographics. Oh, and Marketing Blurb reminds readers that some of these boomers are supporting boomerang children and aging parents as well.