In our age of self-indulgence, social responsibility is struggling for a come-back. But 
this much is simple. Children and adults who drink too many soft-drinks risk obesity. This well-publicized news is not lost on Coca-Cola Company, which just launched a new “make every drop count” campaign with a full page advertisement in The Wall Street Journal. The ad cites their new religion as:
- We’re committed to offering products that answer your needs
- We’re committed to supporting physical activity
- We’re committed to help you make informed choices about nutrition
- We’re committed to listening to your wishes in our advertising practices
And of course, Coca-Cola offers healthier juice drinks in their product line, including Dasani water and Simply Orange. While Marketing Blurb applauds this effort, consumers are ultimately responsible for their own food choices. So choose wisely, and skip the cola--forever.
» My Coke Rewards from MarketingBlurb
Coca-cola is launching a new rewards program. You drink Coke every day for a year, drop dead, and they cover your funeral expenses—just kidding. Instead, Coke is offering a loyalty a multi-year loyalty program, whereby drinkers collect and redeem... [Read More]
Tracked on: March 1, 2006 4:21 PM | Permalink to Trackback