You already know that
product placement is the hot technique to expose your brand inside the story line of popular television and movies. But if you did not cut your product placement deal in time—don’t worry. Now you digitize in your product to a show
post 
production! The technique is called digital product integration. Here’s an example from the television show
Yes Dear. In a scene where the stars were drinking wine and eating cheese and fruit, digital product integration company Marathon Ventures, replaced the cheese and fruit with a prominent box of Club Crackers. (The placement was requested by Kellogg’s.) Sounds like fun, right? Well, Commercial Alert, a consumer watchdog group, has already lobbied Congress for stronger oversight of product placements.
Marketing Blurb thinks this is a novel idea. Of course, why not digitally replace actors with Tony the Tiger?
The Detroit Free Press has
more.
Photo Credit: Kellogg’s
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