Marketing Blurb does not frequent many high rise office buildings. (Our clients prefer
back alleys.) But if we did, we would have noticed that elevator advertising is on the rise. In fact, media network Captivate (clever name, huh?) which places such advertising
announced that their elevator impressions now outplace the circulation of
The Wall Street Journal. Captivate places advertising in 1,100 buildings where tenants are not likely using the stairs. The company reports their video advertising is certainly more captivating that watching the back of some guy’s head.
Marketing Blurb notes that stair wells are certainly due for a makeover.
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