With a brand name like Hanes, you cannot resist the temptation to maximize this play 
on words—Look who we have our Hanes on now. And so it goes for a Hanes advertising campaign featuring Kevin Bacon and Christina Applegate. The spots are airing nationwide, followed by print in July. Hanes dropped ad spending by $ 15 million between 2004 and 2005. (With the recession still in force, one might surmise they lost their shirt.)
Also of interest, Hanes is running a “find the missing sock” Hawaiian sweepstakes from their website. Marketing Blurb cannot understand how our sock ended up in Honolulu with us land-locked in Columbus, Ohio. Photo Credit: Hanes
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