When I was a marketing graduate student, I remember my professor challenging the class to identify the ideal consumer product. We all postulated various real and imaginary ideas, but our professor interrupted with the correct answer. The ideal consumer product is the trashcan liner, because after purchase, consumers 
immediately stuff them in the trash. Marketing story aside, Ad Age is reporting that Glad Trash Bags has signed as the top-billed corporate sponsor for the first post-Katrina Mardi Gras in New Orleans.
“Since this is the first major tourist event for people to come back to the region, we want to make sure the city can pull off the event as they want and that it’s clean before, during and after,” said David Friedler, marketing director for Glad trash bags and also a New Orleans native. “We think we’ll be pretty visible. … I’ve been to plenty of Mardi Gras. There’s a lot of trash.”
Marketing Blurb is unsure how to react to this, but on the plus side, Glad has already donated 1.2 million ForceFlex trash bags to the Gulf Coast cleanup. Photo Credit: Ad Age
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