« J.P. Morgan Chase Plugged in Marketing | Main | KFC Slow Motion Gambit »

Feb22
GlaxoSmithKline Public Relations Disaster?
You are probably not surprise to learn that drug manufacturers enjoy a consumer medicine.jpgreputation just above tobacco and oil companies. But according to Advertising Age, this is about to change for pharmaceutical giant GlaxoSmithKline. To win over public opinion, Glaxo is planning an internal campaign to turn 8,000 US sales representatives into “public relations ambassadors.” The campaign called “Value of Medicine,” is intended to respond to “overwhelming criticism and negative perceptions about the pharmaceutical industry.” Sale representatives are now expected to “talk to people” in a grass roots effort regarding the company’s reputation—rather than just their price list. So look for a smiling GlaxoSmithKline representative at your doctor’s office soon. Oh, and smile back.  

related entries


1 Comments/Trackbacks




Well,they are full of s---!
How about all the fraud and why don't they interview former reps,that were let go of because they discriminate based on age and tenure when they can legally get away with it.

F--- you!
you smithkline f----n bastards!!!

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« J.P. Morgan Chase Plugged in Marketing | Main | KFC Slow Motion Gambit »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    MarketingBlurb is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb