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Feb22
GlaxoSmithKline Public Relations Disaster?
You are probably not surprise to learn that drug manufacturers enjoy a consumer medicine.jpgreputation just above tobacco and oil companies. But according to Advertising Age, this is about to change for pharmaceutical giant GlaxoSmithKline. To win over public opinion, Glaxo is planning an internal campaign to turn 8,000 US sales representatives into “public relations ambassadors.” The campaign called “Value of Medicine,” is intended to respond to “overwhelming criticism and negative perceptions about the pharmaceutical industry.” Sale representatives are now expected to “talk to people” in a grass roots effort regarding the company’s reputation—rather than just their price list. So look for a smiling GlaxoSmithKline representative at your doctor’s office soon. Oh, and smile back.  

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1 Comments/Trackbacks




Well,they are full of s---!
How about all the fraud and why don't they interview former reps,that were let go of because they discriminate based on age and tenure when they can legally get away with it.

F--- you!
you smithkline f----n bastards!!!

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