Online industry pundits are convinced Google is posturing itself for world domination. And as they slowly squeeze Microsoft on multiple fronts, who knows what will happen. But for now, we do know that Google is expanding their online advertising capabilities to the print world. This week, Google launched their test print advertising program for 
magazines. Participants in their AdWords program can now bid on full, half, or quarter-page spots in magazines including Ellegirl, Motor Trend, Car and Driver, Budget Living, Entrepreneur, Martha Stewart Living, Women's Health & Fitness, PC World, Official Xbox Magazine, and InfoWorld.
Tim Armstrong, Google Vice President of advertising sales says, "The notion is... we're able to help advertisers break into other media, such as print, radio, and other areas, which will help the publishers themselves do better yield management. Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it's profitable."
Marketing Blurb is not worried about Google world domination (at least until next Tuesday) and welcomes Google as a new intermediary in this field. The Google program should encourage smaller companies to use print for the first time, or increase their commitment to print advertising. Media Post and countless other pundits are covering this story.
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