Marketing Blurb always cautions that demographic and psychographic profiling are 
never as effective as behavioral analysis. In other words, marketers cannot assume all Gen Y consumers are similar. Instead, marketers must observe actual human behavior for clues to appropriate marketing campaigns. So it is with a degree of reluctance that we share these Boomer Credos from Chief Marketer. No, not all boomers behave in this fashion, but marketers should watch, listen, and learn before targeting. According to Chief Marketer, boomers:
- Enjoy but make better choices
- Prioritize family ties
- Explore a holistic attitude toward health
- Carve out time for self-improvement
- Give back to the community
But if these credos have any truth, perhaps boomers are not as self-consumed as often portrayed.
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