You know that Marketing Blurb is skeptical of celebrity endorsements. Celebrities always promote themselves, never your product. But celebrities play to the crowd, and if you want a crowd-pleaser, why not hire former NY city Mayor, Ed Koch to promote your service? FreshDirect, an online order grocery delivery service, decided hiz honor was perfect for a series of new commercials to promote their new tagline, “Our food is fresh. Our Customers are spoiled.” The commercials will run in the New York market 
(FreshDirect is not available everywhere) reaching a quarter million customers in New York and New Jersey.
"This campaign is designed to showcase FreshDirect's fresh, delicious food and high standards for service, which ensures that all customers receive the star treatment," said Steve Michaelson, president of Long Island City, NY-based FreshDirect. You can read more from BrandWeek.
Like all former New Yorkers, and most boomers, Marketing Blurb remembers Ed Koch as tough but loveable. We would graciously deliver groceries to him anytime, in return for his stories about the city that never sleeps.
» Business Week Confirms Marketing Blurb from MarketingBlurb
Regular readers know that Marketing Blurb is not keen on celebrity endorsements. Business Week feels the same way we do, so you’ll want to read Don't Hide Behind Famous Faces Hitching your brand to a celebrity's star won't help you... [Read More]
Tracked on: February 10, 2006 9:28 AM | Permalink to Trackback