You’ve probably heard somewhere that a 30 second commercial spot on the upcoming Super Bowl retails for $ 2.5 million. And if you’re like Marketing Blurb, you’ve wondered whether the big game is the best way to spend boffo ad dollars. Well--Brad Berens of iMedia Connection was smart enough to pose that question to 28 titans of the 
advertising industry including brand marketers, agencies, publishers, technology providers, and thought leaders. Surprisingly, most respondents waffled with convoluted qualifications of audience, objectives, and so on. Only Andy Sernovitz, the CEO of the Word of Mouth Marketing Association (WOMMA,) provided this bold and pithy response:
Four great ways to get people talking about your company for $2.5 million:
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Pass out two million $1 bills. Attach your logo to each bill with a removable sticker. Use $500,000 to hire staff to hand them out all over the country.
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Give 1000 of your most junior employees a year of tuition at a local community college.
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Invest it in amazing product design.
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Train your customer service reps to be helpful, polite, and sincere.
Photo Credit: iMedia Connection
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