Marketing Blurb does not own an iPod. But we have held one, and even just touching an iPod is a sensual experience. We’re forced to admit that iPod owners are younger and trendier than we are. Neilsen Net Ratings has the scoop of these plugged in folks. First of all, almost 14% of all active Internet users visit the iTunes site for downloads. 
54% of iPod owners and male, 46% female. iPod owners favor Volkswagens, Wired magazine, and the Cartoon Network. We’ve included a table from The Center for Media Research which includes details from Neilsen Net Ratings.
Marketing Blurb reminds advertisers that to reach iPod users, you must wait for them to unplug those earphones. Oh, and make your message loud, because iPod users are sometimes hard of hearing. Now, may we hold that iPod again?
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