Perhaps you noticed, but Marketing Blurb only discussed Super Bowl advertising before the game. We decided to leave the post-game creative critique to more qualified pundits. In our simple subjective opinion, the advertising was lame at best. But one 
issue never even occurred to us. In an article in The New York Times, (free registration required) “Amon Rappaport, a spokesman for the Marin Institute, an industry watchdog based in California, objected to an Anheuser-Busch Super Bowl ad in which a young Clydesdale pulls its first wooden beer cart. ”Using a baby Clydesdale to sell beer to kids is just like using Joe Camel to sell cigarettes," Mr. Rappaport said.”
Anheuser-Bush countered that according to Nielsen Media Research, 89% percent of Super Bowl viewers are 21 or older, and the median age of viewers is 43. "Based on those numbers, it's simply ridiculous to suggest that underage people are the intended audience for these ads," AB said.
Marketing Blurb will duck to avoid the cross-fire here. We enjoyed the football game, actually. And we enjoyed a beer, too—a German one.
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