Commercial banking is a tough business. First of all, your customers probably don’t
like you, and your prospects don’t really care about your
me too offers, either. But if you are J. P. Morgan Chase, you are willing chase down these hard-nosed business decision-makers, and give ‘em your pitch. So you might as well advertise right where those decision-makers are trying to plug in the laptops at the airport. Yep, according to
The Wall Street Journal (paid subscription required,) "the commercial-banking unit of the financial services marketer has placed 90, two-foot-long stickers containing its name and various slogans on outlets at Indianapolis International Airport." If you plug in for juice, you get a juice-maker for opening a new account. (Just kidding--we couldn’t resist.)
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